Café du Cycliste

Café du Cycliste

Café du Cycliste is a French cycling apparel brand founded in 2009 by Rémi Clermont and Andre Stewart in a small café in Châteauneuf-de-Grasse, in the hills above the Côte d'Azur. What started as selling jerseys to the café's own customers grew into a full-fledged apparel label with a distinctly French aesthetic.

From the start, the brand's philosophy has combined technical performance with style that doesn't stop the moment you step off the bike — hence its tagline, "prêt-à-porter for cyclists." Rather than classic peloton graphics, Café du Cycliste draws on the Mediterranean coastline and the Alpes-Maritimes mountains for inspiration, resulting in muted colorways and patterns far removed from typical team-sponsor styling.

The brand is a certified B Corp and a member of 1% for the Planet, with nearly 80% of production based in Europe. Its Recycliste program gives used apparel a second life, part of a broader commitment to sustainability.

Café du Cycliste's headquarters and first flagship store are in Nice, and the brand now also operates boutiques in London, Palma de Mallorca, Bédoin, and Paris.

At a glance:

• Founded: 2009
• Origin: France (Nice, Côte d'Azur)
• Focus: premium cycling apparel and accessories
• Values: B Corp, 1% for the Planet, mostly European production
• Stores: Nice, London, Palma de Mallorca, Bédoin, Paris